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Frequently Asked Questions

Questions on SEO ? Check here for answers or mail info@zelementz.com

1. What is the difference between Organic SEO and Local SEO?

Organic SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods, which includes using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

2. Do you guarantee the rankings?

Like all reputable SEO companies, organic rankings are primarily influenced by the various Search Algorithms and are impossible to completely manipulate or predict. Our methodology works by leveraging as many of the proven search metrics to your advantage in order to make your business the most relevant result for a specific search query or keyword. We aim to provide the best solutions to all our clients, thus we want our clients to speak and consult with our Project Managers to get a bigger picture of when you can expect the results that you want and how you can get it.

3. How soon do I rank?

As a general rule, we recommend a six month period to see positive results in a campaign. How quickly you rank depends on over 200 metrics and how many are inherently present in your site from the time the project starts.
You can expect positive results every 6 months, however, significant traffic increases are dependent on your location, keywords, site’s authority and age, and other factors.
Inherently powerful websites can see results in as quickly as 60 days. Entirely new websites may take up to 1 year to see a significant number of terms appear in the first page and the top 3 positions.

4. Do you cover other CMS other than WordPress?

We are able to implement in almost any PHP-based platform, technology, or anything that runs on open source technology. We are not able to implement on Microsoft technology or Microsoft-powered websites because of incompatibility between those sites and our servers. Due to the training and experience of our staff and WordPress’ ease of use, we offer implementation of our recommendations on WordPress websites as an added value.

Charges will apply when the optimization of your site requires development changes such as new page building outside of the WordPress CMS capability, Custom post page types in WordPress, implementation in native PHP, HTML, Drupal, Magento, Joomla, and other platforms. To know if we shoulder the cost of implementation, please consult your Project Manager.

5. What is the difference between an on-page and off-page optimization?

On-page optimization is working on elements within a website that makes it favorable in the eyes of a search engine such as Google. This includes providing structure for the data on your website, optimizing the content to be more Google-readable, aligning all the content of the site to be more focused on certain topics you want to rank, and inserting mark-ups and snippets that would be displayed on search engine results once your website appears.
Off-Page optimization involves SEO activities that do not involve working with the actual website itself.
At the core of off-page optimization is link building, which is done through different methods. This includes placing articles in relevant publications, reaching out to relevant blogs to carry articles, or building citations in powerful websites such as Yelp that points back to your site. All of these activities help increase and improve your business’ digital footprint.

Questions?

Have questions about Design, Development or Digital Marketing requirements?  Want to get your business online, but not sure how? Would you like to know if it is worth your time and investment? Confused about all the available options and platforms? Let's have a chat about your goals and show you how to reach them.

ZelementZ

ZelementZ is an effective solution provider for Digital Marketing, Web Development, Branding and Design services.  We incorporate highly effective technologies, processes and resources to help you reach your digital objectives.

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